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ABP Angus Youth Tune In To Radio Presenters’ Top Tips

Radio presenter from Cool FM taking selfie with students taking part in the ABP NI Angus Youth Challenge.

ABP Angus Youth tune in to radio presenters’ top tips.

Pupils from Down High School Downpatrick, Friends’ School Lisburn; St. Killian’s College Carnlough and St. Louis Grammar Ballymena went behind the scenes of Northern Ireland’s leading commercial radio broadcaster to learn first-hand how to communicate like a professional. The pupils are all participants in the ABP Angus Youth Challenge, a competitive agri-skills development programme for Yr. 11’s delivered by the beef & lamb processor ABP in conjunction with Certified Irish Angus.

Their visit to the home of Cool FM; Downtown Radio & Downtown Country is part of their prize for reaching the final stage in the ABP Angus Youth Challenge. As part of this year-long finalist programme, the teams representing the four schools have to work on projects that promote and enhance sustainable production of Angus beef in Northern Ireland as well as rear a mini-herd of Angus cross calves through to beef.

Their projects range from the Use of Science to Capture Carbon; Healthy Agriculture; Succession Planning; and Efficiency-Boosting Technology for Beef Production. The pupils worked with presenters at Cool FM and Downtown to create a compelling storyline for their projects and explored the importance of understanding audience. They also heard top tips from the radio station’s own most successful social media influencers. The day culminated in them recording a radio advert and video reel to help promote their project themes.

Commenting on the workshop, Liam McCarthy of ABP said, “This media workshop helps equip our ABP Angus Youth participants with the skills to act as young ambassadors for our industry and to support them in making use of social media effectively and responsibly.”

The ABP Angus Youth Challenge opens for entries annually each September. To register or plan an entry interested teachers, guardians and club leaders should visit